Our Mission

We want to help you give your child the very best childhood memories. In our opinion, the best way of doing this is to see the world as your child sees it. We take this approach for everything from clothing and safety to toys, bedding and other accessories. Every item we carry is something we would give to our own child, with love and care.

About Us

Who we are?

We specialize in making childhood memorable.

Our team is part of the 10000 Women Program by Goldman Sachs at IIM Bangalore.

We are serious about making the best products in the world for your children to play, build, learn, and imagine. Join our community to build the future.

Our Philosophy

Roland Barthes

“All the toys one commonly sees are essentially a microcosm of the adult world; they are all reduced copies of human objects, as if in the eyes of the public the child was, all told, nothing but a smaller man, a homunculus to whom must be supplied objects of his own size”